Make a resolution for your company this year – band your talents together to benefit your community. Think about what your core competency is, what your corporate values are or what your co-workers like to do as a team. Think creatively about how you can use these skills to better the lives of people around you.

Do you have sports fanatics at work? Use their competitive spirit to help out at the local boys and girls club, set up a golf or basketball tournament to benefit your favorite charity, or devote a day to cleaning or painting a local park.

Perhaps your office has a large open space. You could offer to run a blood drive, have folks pitch in to carve out a community space for meetings and events, or host local fundraisers at your place of business.

Every year we participate in CreateAthon and, as an idea agency, commit to doing what we do best – creating ideas – specifically for our community. For one 24-hour period, we offer our thinking, problem solving and creative executions to bring local non-profits marketing they couldn’t otherwise afford. Check out the results of our September CreateAthon featuring five extreme brand makeovers. And read the CreateAthon blog about “One Decision That Will Change Your Agency for the Better in 2012.” What contribution will your company make this year?