blog
collaborate, create, contribute.
Make a resolution for your company this year – band your talents together to benefit your community. Think about what your core competency is, what your corporate values are or what your co-workers like to do as a team. Think creatively about how you can use these skills to better the lives of people around... read more»
building your brand starts with a promise
As an idea agency, we are completely invested in our clients’ brands. We help distill, hone and focus their brand messaging and then devise a plan to get that right message to the right people through the right media channels. To assure a strong brand, we make sure it has six fundamental attributes before we... read more»
use an umbrella to protect your brand
Complex media landscapes. Diverse audiences. Multiple business initiatives. These are just a few of the conditions that provide the perfect storm in which your brand could erode. That’s where umbrella messaging comes in. By honing in on your brand essence and creating an umbrella campaign, you focus on one overarching theme under which more specific,... read more»
make your next event more social (media, that is…)
Participating in or organizing an event is a powerful way to engage with your audience. Whether it’s an office open house, a public service seminar, industry trade show or conference, an event provides you with a fantastic venue to convey ideas and create a lasting impression of your brand. Social media is another great way... read more»
going over the top to resonate with customers
The 2011 holiday ads for Target don’t disappoint. If the antics of “the Christmas Champ” didn’t catch your attention last year (or in 2009), they are sure to make an impact this year as Wieden + Kennedy’s 12 quirky spots hit the airwaves. With outrageous scenarios (morning visitor, elf grease, reindeer) and some ad libbing... read more»
christine tieri | prez, creative strategist at smith&jones idea agency shares ideas, insight and inspiration to help your marketing stand up, stand out and get noticed.
Smith&Jones
