blog

become the big cheese in your marketplace

Every year we try to get to a Fancy Food Show (and in a good culinary year, we get to two!). This year, while strolling through the Mosconi Center at the 37th Winter Fancy Food Show, I was on the lookout not only for interesting, new foods, but also for how people were marketing their... read more»

when mistakes happen, flawless communications are a must

As the parent of a high school senior who has just lived through the not-so-pleasant college application process, I can feel the pain of the 76 students (and their parents) who applied early decision to Vassar College and received acceptance letters yesterday, only to find out an hour or so later that the correspondence was... read more»

collaborate, create, contribute

Make a resolution for your company this year – band your talents together to benefit your community. Think about what your core competency is, what your corporate values are or what your co-workers like to do as a team. Think creatively about how you can use these skills to better the lives of people around... read more»

six attributes of a strong brand (part 1)

As an idea agency, we are completely invested in our clients’ brands. We help distill, hone and focus their brand messaging and then devise a plan to get that right message to the right people through the right media channels. To assure a strong brand, we make sure it has six fundamental attributes before we... read more»

use an umbrella to protect your brand

Complex media landscapes. Diverse audiences. Multiple business initiatives. These are just a few of the conditions that provide the perfect storm in which your brand could erode. That’s where umbrella messaging comes in. By honing in on your brand essence and creating an umbrella campaign, you focus on one overarching theme under which more specific,... read more»