Emailing can be an effective way to inform your audience of important news, product announcements, or special offers. If done correctly you can increase customer loyalty and brand awareness. However, if done poorly, you can do more harm than good.
Here are some tips on how to create a successful email campaign.
Give value
The purpose of the email should be to give the recipient something of value. Ask yourself if they will care about it or not. If the answer is no, then reevaluate the purpose. Offer discounts on products or services, provide monthly tips or special events are some examples of good value.
Appropriate subject line
This is one of the most important parts of the email that is often overlooked. You need to give the reader an idea of what the email is about, and should convey the value of the email. It is illegal to use deceptive headlines.
Have a clear message
Be clear in your message, include as much of it as you can in the subject line and only give the important points in the body of your email. If you want to get into more specifics, then link to a web page with more information.
Don’t send too often
Sending email too frequently can easily annoy your recipients and cause them to remove themselves from your list. Make sure that you only send when you have something of value and not too often.
Best practices
- Make sure not to include addresses of other subscribers in the recipient’s field.
- Only send to your email to people that have opted in. Also include a way for them to opt out at any time.
- Keep track of your lists — especially of those who have opted out so that you will not send them future mailings.
- Proofread and test your email before sending it out to your list. There is nothing worse than sending out something that has typos or broken links.
If you follow these tips, you’ll be on your way to a successful campaign.