Archive for April, 2009

Are you tweeting yet? An intro for the newbie…

Tuesday, April 28th, 2009

Chances are if you’ve read/watched the news lately you’ve heard the buzz about Twitter, but what I’ve found is that people fall into one of three categories:

1. Have an account, know all about it

2. Know the basics, haven’t jumped on board yet

3. Don’t know what it is, don’t know where to start

If you fall into group #3, here’s a quick guide to get you started.

What is Twitter? Twitter is a social networking service and describes itself as “a service for friends, family, and co–workers to communicate and stay connected through the exchange of quick, frequent answers to one simple question: What are you doing?” Though, since its creation in 2006, it has expanded to encompass so much more than that. Twitter is a stream of “tweets.” A tweet is a simple text post, consisting of 140 characters or less which gets posted on your Twitter profile, and is visible to other Twitter users who’ve subscribed to your updates. These subscribers are known as “followers.” Most people tweet from their computer or cell phone. It may sound a bit overwhelming at first, but it’s really simple once you get started.

How do I create an account? Just visit Twitter.com and click the “get started” button.  You’ll only need to enter your name, desired username, and e-mail address. Your Twitter profile is viewable at “www.twitter.com/your_username”.

Following/followers: So now you have a Twitter account, now what? Follow people! (Not as creepy as it sounds!) You won’t get much out of Twitter unless you start following other users. Following someone allows you to view their tweets and if they decide to follow you back, they’ll see yours. You can invite friends and family by clicking the “find people” button on the top of your Twitter profile page. Don’t know anyone using Twitter? Not to worry, there are an endless number of Twitter accounts that you can follow that are incredibly useful. Here is a list of users with the most followers.

UPDATE: and don’t forget to start following us at www.twitter.com/snjagency!

What do @ # mean? @ – When you want to direct a tweet to a specific user you simply type the at sign (@) followed immediately by their username (no spaces). So for example, if you wanted to thank us for this Twitter guide you can just tweet “@snjagency Thanks for helping me get started with Twitter!” and we’ll know you’re talking to us (but remember, everyone else can still see these messages). If you want to send a direct (private) message to a user you can just type “D username”  before your message and tweet it. The hashtag (#) is used to allow other Twitterers to search for tweets based on a specific subject. If you wanted to see what people are saying about the recent Swine Flu outbreak you can go to search.twitter.com and type #swineflu into the search field. This will call up all of the recent tweets marked with the #swineflu tag. Tagging a tweet is just as easy as it looks; just type #yoursubject at the end of your tweet (no spaces).

Retweeting: So, lets say someone you are following says something interesting and you want your friends to see it. You can retweet it by copying the tweet you want to share, putting  “RT @username” in front of it, and then tweeting it yourself. For example, if you’re following smith&jones and want to share one of our tweets with a friend who isn’t following us, you’d simply tweet “RT @snjagency” followed by our original tweet. That way your followers can see the tweet, and choose to follow the user it originated from. As you can imagine retweeting can help information spread quickly on Twitter.

Links: Since Twitter limits posts to only 140 characters, adding a link may be difficult, as some links can get pretty long. This is where URL shortening services come in. These services will take a link you enter and give you a much shorter link which redirects back to the original site. For example, when shortened this URL

http://www.smithnjones.com/blog/2009/04/portable-city/

becomes

http://bit.ly/6Et1K

They both take you to the same destination, one’s just a lot shorter, freeing up characters so you can say more. The most popular link shortening services are TinyURL and Bit.ly.

Security: So what if you want to use Twitter, but don’t want everyone in the world seeing what you have to say? You can limit your tweets to be only visible by people you approve by clicking on the “settings” link on the top of your Twitter page. Check off the “protect my updates” box. It’s that easy. Just remember, if you don’t protect your updates everyone can see what you’re saying, so be careful what you tweet – you certainly don’t want to lose your job over it.

So now you’re a Twitter expert, right? Well, don’t worry if some of the details are a bit fuzzy, the best way to learn about Twitter is to just jump in and get started. So what are you waiting for? Sign up and find out what everyone is talking about!

Portable city

Friday, April 24th, 2009

In hard economic times brands need to be flexible. Puma has taken that to a whole new level.

Their movable building definitely has a “cool” factor, but they don’t mention how much that thing costs! I’d still like to go see it though!

Google & the news

Tuesday, April 21st, 2009

Google announced  a cool new tool yesterday  — the News Timeline. When you search on a term, it will provide you a browsable, graphical timeline. It’s customizable (by date range, news source, etc.) and visual, and Google hopes, more user-friendly. But how Google enables news searching is not without controversy. Some news providers, including AP and News Corp. head Rupert Murdoch, feel that Google “walks off with their work” and keeps traffic from the news sites. Google disagrees, saying they actually increase traffic, and citing 300 million clicks a month to newspaper sites. With the recent demise of some venerable paper versions of newspapers, there are a lot of jittery editors out there. It’s a complicated issue with valid arguments on both sides. And I’m sure it’s not the last we’ll hear of it, given the size of the players and the massive advertising dollars at stake.

Facebook Blackout: a new term with teenagers

Thursday, April 16th, 2009

There have been a lot of articles these days regarding Facebook and the content teens are posting. Academic probations have been issued for bad mouthing a teacher, and I am sure there have been many a groundings from parents for catching their kids doing something bad and then posting a picture. Teens, not to be deterred from their teenage fun, have started having Facebook blackout parties. Should you attend one of these events, you are promising that none of the photos from the party will show up on Facebook.

As a reminder to all Facebook users – young and old – remember to take into account all the people out there who will have access to your page. Take the care to portray yourself in a way you want others to see you, because it’s not just friends who can see what your up to…prospective employers and even your own children can see what you post. Blackout party, anyone?

I like bad ads?

Wednesday, April 15th, 2009

I saw this ad on tv the other day, and while amused because the original one-hit-wonder is a part of my generation’s MTV culture, I was appalled. I’m sure the ad was aimed at people my age, to inspire us to think of the fast-food chain as “our kind” and buy their Kids Meals for our children, but I have a hard time linking the subject matter behind the original to anything kid-oriented. I think the media is overly sexualized to begin with, but now we’re using it to sell quasi-junk food and cheap toys to kids? Yikes!

Do we eat too much fried food? Blame salad.

Tuesday, April 7th, 2009

Check out this interesting article in the New York Times about an upcoming paper in the Journal of Consumer Research. They conducted a study and found that fast-food diners ordered fries more often when there was salad on the menu. The hypothesis is that the fries benefit from the proximity to a healthier option, and consumers feel hey, I could order a salad if I really wanted to. I wonder what can we learn from this…. locate your ice cream shop next door to a gym?