blog
make your next event more social (media, that is…)
Participating in or organizing an event is a powerful way to engage with your audience. Whether it’s an office open house, a public service seminar, industry trade show or conference, an event provides you with a fantastic venue to convey ideas and create a lasting impression of your brand. Social media is another great way... read more»
going over the top to resonate with customers
The 2011 holiday ads for Target don’t disappoint. If the antics of “the Christmas Champ” didn’t catch your attention last year (or in 2009), they are sure to make an impact this year as Wieden + Kennedy’s 12 quirky spots hit the airwaves. With outrageous scenarios (morning visitor, elf grease, reindeer) and some ad libbing... read more»
beyond demographics part three: creating and working with personas
Like many agencies, we often use personas to help visualize who the clients’ audience is. We use demographics and as much research as we can access to round out this average audience. We even assign names to really humanize the persona. For example, a persona for one of our gaming clients was “Marge” – a... read more»
beyond demographics part two: zoots knows why its customers do what they do
Zoots is a dry cleaning, laundry and in—home cleaning business that has 17 locations in New England, and services Eastern and Central Mass, New Hampshire and Rhode Island with its delivery service. Zoots knows its typical customer is female, very well-educated and often making more than $100,000 a year. But that’s not all. Zoots knows... read more»
beyond demographics part one: understanding what motivates your consumer
Some people look exactly the same on paper. Same age, household income, educational level…perhaps they even live in the same neighborhood. But this is just a small part of the picture. What motivates our customers to make the choices they make (as in buying our product or service)? Well, wouldn’t we all like to know... read more»
christine tieri | prez, creative strategist at smith&jones idea agency shares ideas, insight and inspiration to help your marketing stand up, stand out and get noticed.
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