When I was a young art director in NYC, you could see someone from our department coming from a mile away. The uniform was jeans, some sort of cool shoe or boot (Chuck Taylors, Justin Ropers – am I dating myself?), thick rimmed glasses, and of course, the black t-shirt. We might throw on a blazer if a client was coming in. So I was pleased to see that The Gap (the only place we’d dare buy our beloved black t-shirts) has just teamed up with Pantone to create a plethora of colorful t-shirts that we creatives can really get into (pun intended).
According to the New York Times, The Gap has opened a new pop-up shop next to their store on Fifth Avenue and 54th Street. It features crews and v-necks in a wide range of cheerful Pantone colors that is certain to make even the coolest of the cool art directors think about updating their uniform.