Magazines and their web counterparts have existed pretty much as two separate mediums with web winning more of the market share as time goes on. Perhaps, until now… Esquire magazine has just announced “Augmented Reality” which they are revealing in their December issue. This exciting form of new media unites print and web. Simply go tho the URL provided, hold your print page up to the computer’s camera and watch your computer screen come to life. In the upcoming issue, Robert Downey Jr. jumps off the page reflected on your computer screen and starts talking to you. Triggering this interactivity is a little grid on the printed page. It doesn’t end there… throughout the issue there are many other interactive experience that you control, like changing the weather on one onscreen page simply by rotating you magazine. This new technology quite possibly could bring print into the age of new media – it definitely adds excitement. Is augmented reality just a the next big fad, or is it the way or reinventing print? Only time will tell, but it’s definitely worth checking out. The December issue of Esquire is scheduled to hit the stands November 16th. Check it out! http://is.gd/4SNzY