We get our inspiration from many sources — books, magazines, blogs, seminars, and especially from each other. Experiences that expand our minds and help us do better work, we call brain food. And we love to share our brain food with each other, and with you.
book review: Do the Work
title: Do the Workauthor: Steven Pressfield
in their words: This book is essentially a “how to” book on overcoming resistance when working on a business idea, novel, life change, or everyday project. Pressfield helps the reader to understand the forces that work against us when working on a project as well as the champions on our side. He provides the reader with a step-by-step guide on how to overcome resistance
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book review: Purple Cow
title: Purple Cowauthor: Seth Godin
in their words:
Brands cannot be built by being safe today. Safe is boring. Safe is risky. And most of all, safe is taken - by all the big brands that started with maybe a small hint of PURPLE (for their time) and whole lotta ad money behind it. Seth proclaims you're either remarkable or you're invisible. We wholeheartedly agree....
book review: Idea Selling
title: Idea Sellingauthor: Sam Harrison
in their words:
It is not enough to have great ideas, you have to be able to convince decision makers of an idea’s value. Idea Selling is about how to get in front of people with a great idea and not fail at getting that idea to fruition. Just because we think it is great doesn’t mean the customer can see its value immediately the way we do. ...
seminar: the mobile marketing race is on
seminar: The Mobile Marketing Race is On held by: Society of Professional Communicators in their words:Jen Day and I recently attended this seminar presented to the Society of Professional Communicators by Blue Train Mobile's Conductor and CEO, Steffan Berelowitz....
book review: Buy-ology
title: Buy-ologyauthor: Martin Lindstrom
in their words:
Lindstrom conducted several scientific experiments using MRI and SST technologies to determine actual brain patterns and how they relate to certain brands to determine why we make the purchasing choices we do. Lindstrom refers to this as "neuromarketing."...