Category Archives: advertising

one super bowl pooch that stood out from the pack

I have to admit it. I actually woke up this morning, not lamenting the Patriot’s loss, but instead, fantasizing about what life would be like with my very own Weego! For those of you who tuned in to Super Bowl XLVI last night and watched some of the highly anticipated television spots, I hope you had... read more»

become the big cheese in your marketplace

Every year we try to get to a Fancy Food Show (and in a good culinary year, we get to two!). This year, while strolling through the Mosconi Center at the 37th Winter Fancy Food Show, I was on the lookout not only for interesting, new foods, but also for how people were marketing their... read more»

going over the top to resonate with customers

The 2011 holiday ads for Target don’t disappoint. If the antics of “the Christmas Champ” didn’t catch your attention last year (or in 2009), they are sure to make an impact this year as Wieden + Kennedy’s 12 quirky spots hit the airwaves. With outrageous scenarios (morning visitor, elf grease, reindeer) and some ad libbing... read more»