Category Archives: branding

to understand your brand is to look in the mirror

We spend a lot of hours helping our clients cultivate their brands. As we embark on the process, we first look inside the company to find what their truths are. It’s not always pretty – that first glimpse – and sometimes clients don’t think what’s going on in their break room has anything to do... read more»

six attributes of a strong brand (part 2)

As an idea agency, we are completely invested in our clients’ brands. We help distill, hone and focus their brand messaging and then devise a plan to get that right message to the right people through the right media channels. To assure a strong brand, we make sure it has six fundamental attributes before we... read more»

one super bowl pooch that stood out from the pack

I have to admit it. I actually woke up this morning, not lamenting the Patriot’s loss, but instead, fantasizing about what life would be like with my very own Weego! For those of you who tuned in to Super Bowl XLVI last night and watched some of the highly anticipated television spots, I hope you had... read more»

become the big cheese in your marketplace

Every year we try to get to a Fancy Food Show (and in a good culinary year, we get to two!). This year, while strolling through the Mosconi Center at the 37th Winter Fancy Food Show, I was on the lookout not only for interesting, new foods, but also for how people were marketing their... read more»

when mistakes happen, flawless communications are a must

As the parent of a high school senior who has just lived through the not-so-pleasant college application process, I can feel the pain of the 76 students (and their parents) who applied early decision to Vassar College and received acceptance letters yesterday, only to find out an hour or so later that the correspondence was... read more»