Category Archives: internal marketing

to understand your brand is to look in the mirror

We spend a lot of hours helping our clients cultivate their brands. As we embark on the process, we first look inside the company to find what their truths are. It’s not always pretty – that first glimpse – and sometimes clients don’t think what’s going on in their break room has anything to do... read more»

six attributes of a strong brand (part 2)

As an idea agency, we are completely invested in our clients’ brands. We help distill, hone and focus their brand messaging and then devise a plan to get that right message to the right people through the right media channels. To assure a strong brand, we make sure it has six fundamental attributes before we... read more»

when mistakes happen, flawless communications are a must

As the parent of a high school senior who has just lived through the not-so-pleasant college application process, I can feel the pain of the 76 students (and their parents) who applied early decision to Vassar College and received acceptance letters yesterday, only to find out an hour or so later that the correspondence was... read more»

six attributes of a strong brand (part 1)

As an idea agency, we are completely invested in our clients’ brands. We help distill, hone and focus their brand messaging and then devise a plan to get that right message to the right people through the right media channels. To assure a strong brand, we make sure it has six fundamental attributes before we... read more»