News

Extra, extra...read all the smith&jones news that's fit to print right here. (You'll have to join us on Facebook for the news that's not fit to print) If you're interested in keeping up on all the agency goings on, make sure to subscribe to the scuttlebutt, our once-a-month e-newsletter that promises to educate, engage and entertain. Sign up under the connect button below.

smith&jones “Be bold. Be a Viking.” campaign takes home awards

hvcc-logosmith&jones “Be bold. Be a Viking.” campaign takes home Gold from the Council for Advancement and Support of Education (CASE) and Silver from the Collegiate Advertising Awards
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smith&jones idea agency adds new creative mind to the team

smith&jones idea agency is proud to announce the newest addition to its creative department: Junior Designer, Ashley Stevens. In her position, Stevens supports the other designers and creative director with a wide variety of creative executions ranging from traditional to digital design.
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smith&jones idea agency honored for excellence in web design and creative campaign development

...October 2013 has shaped up to be an unforgettable month of notable achievement and recognition at smith&jones idea agency as our work has received two top industry awards.
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new england agency principal receives Certified Brand Strategist™ (CBS) designation from the brand establishment

The Brand Establishment, the only national organization that certifies brand development experts, announced today that Christine Tieri, founder, President and Creative Director of smith&jones idea agency of Sturbridge, MA, has completed the rigorous graduate-level course and lab work...
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smith&jones idea agency appoints Danielle Wilson to Account Manager

smith&jones idea agency has appointed Danielle Wilson to Account Manager. In her position, Wilson works closely with the creative and digital teams to develop and manage integrated marketing campaigns for smith&jones’ clients.
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smith&jones idea agency expands digital department

June smith&jones idea agency is proud to announce two new hires to its digital department. With ever-increasing marketing opportunities in the digital space, smith&jones ensures new media has a prominent spot in their integrated marketing programs. “We place a high importance
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smith&jones idea agency named winner at 34th Annual Telly Awards

television commercials honored for excellence in film/video - Amidst a field of 11,000 entries from all 50 states and numerous countries, smith&jones idea agency was named a Telly Award winner for their, Be Anything, Be Smart and Be Successful television commercials.
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smith&jones president to become Certified Brand Strategist™

I am thrilled to share some exciting news with you. As a huge proponent of life-long learning – as well as part of my everlasting quest to find ways smith&jones can offer our clients the most relevant ideas and cutting-edge executions
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smith&jones adds MassMEP

smith&jones has added MassMEP (manufacturing extension partnership) to the smith&jones list of clients. MassMEP helps companies to grow and innovate as a next generation manufacturer.
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smith&jones adds Quinsigamond Community College

smith&jones is teaming up with the Quinsigamond Community College Foundation, the fundraising arm of the college, to help promote QCC’s 50th anniversary, annual fundraising and capital campaign.
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smith&jones adds Complete Payroll Solutions

smith&jones is proud to add Complete Payroll Solutions to our client roster. With locations in Springfield, Attleboro, and Chatham, MA. CPS is one of the fastest growing payroll and employee benefits companies in the country.
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smith&jones’ ideas get noticed with three silver Davey Awards

smith&jones has been honored with three Silver Davey Awards by The International Academy of the Visual Arts (IAVA). A Silver was awarded
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smith&jones president slated to speak at central mass business expo

smith&jones idea agency president, Christine Tieri, is one of the featured speakers at the Central Mass Business Expo held at the DCU Center in Worcester, MA on November 1, 2012.
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smith&jones wins a prestigious W3 Award for new agency website

The winners of the 2012 W3 Awards have been announced by the International Academy of the Visual Arts today. Receiving over 3,000 entries, The W3 Awards honors outstanding websites, web marketing, web video, & mobile apps
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smith&jones paired with local non-profit in national campaign

The votes have been cast, the winners have been chosen, and six lucky non-profits have been assigned to agencies across the country (and Canada) for the smith&jones' inspired
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voting begins for CreateAthon Brand Makeover

2012 marks the 10th year of smith&jones' involvement with CreateAthon. This year, the National CreateAthon office has adopted smith&jones' Extreme Brand Makeover format and received applications from non-profits across the United States and Canada.
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smith&jones to participate in National CreateAthon Brand Makeover

2012 marks the 10th year of smith&jones' involvement with CreateAthon. This year, the National CreateAthon office has decided to adopt the Extreme Brand Makeover format and will now be soliciting requests from non-profits across the United States and Canada!
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smith&jones’ Tieri shares with WBJ readers how to foster great ideas

No one knows how to foster creative thinking in the workplace like smith&jones' Prez & Creative Strategist, Christine Tieri. This week, the award-winning business publication, Worcester Business Journal, highlights Chris' favorite ways to help both the agency and its clients
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smith&jones announces launch of new campaign

smith&jones is excited to announce the launch of an integrated marketing campaign, part of a new brand positioning project, developed on behalf of our client, Hudson Valley Community College located in Troy, New York.
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smith&jones’ Peterson and Day to serve on Tantasqua Advisory Committee

smith&jones idea agency is proud to announce that our own Jen Day and Dave Peterson, both Brand Strategists, will serve on the Tantasqua Regional High School Business Technology Advisory Committee.
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smith&jones adds Austin Liquors

smith&jones is proud to announce our newest client, Austin Liquors of Worcester & Shrewsbury, MA. Well-known for their wide variety of wines, spirits, beer, and craft beer selections, Austin Liquors is looking to smith&jones to develop a cohesive and creative marketing campaign to best engage consumers.
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tweet your break-up style…just in time for valentine’s day!

Just when you thought love was in the air with Valentine's Day right around the corner, smith&jones idea agency has launched a "Big Bank Breakup" campaign for their client Workers Credit Union, and they're
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smith&jones to host social media seminar

As part of the Chamber of Central Mass South Seminar Series, smith&jones idea agency will be presenting “Social Media Marketing,” an information-packed seminar about using social media to connect with your audience and convert them into customers. Brian Harris, digital strategist, and Elyse Robertson, online brand manager, will review: why it’s important to start with...
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smith&jones presented with one gold and two silver Davey Awards

smith&jones has been presented with a Gold Davey Award by The International Academy of the Visual Arts (IAVA) for the logo developed for the People First Food Pantry in Uxbridge, MA.
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smith&jones’ Christine Tieri guest speaker at BOLO Conference

Agency partners, principals and key personnel — anyone responsible for creating, promoting and capitalizing on all things digital for their clients — converged on Scottsdale, Arizona for the 2011 Bolo Digital Media Conference.
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smith&jones to present social media seminar at New England Business Expo

As a quick response to a last minute invitation, smith&jones will be presenting a social media workshop at the New England Business Expo at the DCU Center in Worcester on Thursday, November 4th.
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stay tuned for the unveiling of 5 new brand makeovers

On September 22 and 23, we completed our ninth year of participating in CreateAthon. We gave five worthy non-profits an Extreme Brand Makeover consisting of all the items listed below. Stay tuned in the next week or two as we unveil the results to the public.
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the countdown begins!

In just about one week, we will burn the midnight oil for our 9th CreateAthon event; this year, giving 5 worthy non profits Extreme Brand Makeovers including:
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smith&jones launches new Workers’ Credit Union campaign

smith&jones is thrilled to unveil the new campaign for Workers' Credit Union that capitalizes on their business philosophy of "Doing what's right." This sentiment (which just so happens to be the tagline) summarizes how Workers' does
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smith&jones collaborates with fellow purple client: zoots

smith&jones is pleased to add zoots to our client roster. With 17 locations and delivery service throughout MA, NH and RI, bringing quality, convenience and consistency to the dry-cleaning experience. smith&jones has been retained to create and execute a marketing plan, website, social media, and more.
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Susan Stebbins joins smith&jones as project strategist

Susan Stebbins, graduate of Endicott College with a degree in general education, joins the smith&jones team as project strategist. Most recently employed at Watson Wyatt as a Senior Consultant, Stebbins has acquired strong organizational skills and is known for her ability to
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smith&jones hired by New London County Mutual Insurance Company (NLC)

smith&jones is thrilled to add NLC to our client roster. The company's recent affiliation with The Hingham Group in Massachusetts brings together two New England
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smith&jones adds Southbridge Savings Bank

smith&jones is proud to add Southbridge Savings Bank to our client roster. With 9 branches including ATMs throughout southern Worcester County, Southbridge Savings Bank also offers full service supermarket locations, a commercial services team as well as investment services.
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