Sure we make pretty pictures. But, behind the scenes there's a whole lotta thinking that goes on prior to successfully launching a brand or integrated campaign. Take a look through our case studies to see how our big picture approach transforms into big impactful ideas.
Dare Foods
communications materials
dare foods
ideas spanning a variety of marketing channels
For long-time client Dare Foods, we get involved in it all — from consumer advertising, promotions and in-store displays to sales force and distributor marketing efforts. Having a seat at the planning table means smith&jones understands the chain of dialogue that happens between manufacturer, distributor, retailer and consumer. What's more, we are able to make the most of Dare Foods' marketing budget by being involved in — and bringing great ideas to — every step of the planning process.
introduction
vinta header cards
breton mini header cards
all-natural header cards
trade publication ads
multi-level promotional campaign – logo and header card
multi-level promotional campaign – interactive website, contest and t-shirt
multi-level promotional campaign – tradeshow materials
recipe development and appetizing photography
in style optical
retail store launch
instyle optical
a retail store launch done up in high style
Working off the colors and textures that IN Style's interior designer had developed for their flagship store, we created a corporate design identity and color palette for this new entity. By underscoring the strategy within each execution, we ensured each piece spoke to the friendly, fashionable, yet high-tech facility that makes IN Style OPTICAL unique in the marketplace. Because smith&jones fuses true-blue strategic insights with red-hot imaginative ideas, everything from the signage to the printed pieces to the community service outreach delivers the right message to the right people.
introduction
brochure
direct mail
direct mail
newspaper ads
ad notes
nichols college
integrated campaign
nichols college
launching a consistent message across multiple media
The Graduate and Professional Studies Program at Nichols College in Dunbar, Massachusetts, wanted to let adult learners know they understood the challenges of balancing work, life and school. Our “Straight Talk” campaign is motivating in a get-off-the-couch-and-get-your-life-started kind of way. Sort of like that favorite coach you had in high school. smith&jones' colorful approach was to not use color – the bold, black & white look makes a big statement, and allows for more ads in the budget. This memorable campaign works in outdoor, print, online and radio.
introduction
billboards
newspaper ads
ad notes
banner ads
banner ads- radio ads
sterling animal shelter
rebrand
sterling animal shelter
developing a warm and fuzzy brand identity
With a wide variety of communications needs, (and just as wide a variety of marketing styles), the Sterling Animal Shelter was in dire need of a brand makeover. During our annual CreateAthon (yes, in just 24 hours), we created a new brand positioning, identity and support materials that embodied the warm, friendly, professional experience found at the shelter. From web and social media, to posters and brochures, the Sterling Shelter can now put its best paw forward.
introduction
logo & tagline
stationery & business cards
website, twitter & youtube
brochure & poster design
t-shirt & sweatshirt design
workers' credit union
integrated campaign
workers' credit union
doing what's right for workers' by focusing on members
Workers' is dedicated to being there for members throughout their financial lives with the products, services, expertise and convenience people want. We helped turn the focus of their messaging from what Workers' has to offer, to how the members would benefit. From bright, friendly colors and photographs, to the helpful, informative tone, to applying a mirror on the front of each annual report, the new campaign underscores that everyone at Workers' is committed to "Doing what's right for you."
If you'd like to see how the campaign got its punch, check out how we used a moodboard to get the campaign rolling.
introduction
print ads
online ads
website refresh & Facebook
annual report
brochures
internal communication
in-store signage & debit card
logo refresh
zoots
rebrand & integrated campaign
zoots
understanding attitudes creates connections
By kicking off their marketing strategy with an audience audit, we were able to segment Zoots' customers by attitude. Once we understood the WHY behind their purchasing motivations, we were able to, first, create umbrella messaging that would appeal to all segments and, second, launch a targeted campaign and media buy focused on the desired acquisition segments identified in the research. From a brand new website and online advertising, to email blasts and a social media plan, Zoots now connects with its customers with messaging, offers, and services they care about most.
introduction
website
website | microsite
online ads
vans
email blasts
social media
Like our integrated campaigns above? If you’d like to see a wider range of projects, clients and industries, check out our projectfolio for our favorite project work.
Purple is passionate. Purple stands out in a crowd. Purple is our way of life. Learn about our think PURPLE process, and experience marketing of a different color.
Traditional? Digital? Social? Linkage Marketing is about creating the perfect map to link to your audience wherever they are. Let us create your ideal Linkage Map.
Staying up all night on a caffeine buzz to create out-of-the box marketing for well-deserving non-profits. Sound like fun to you? Sounds like CreateAthon to us!