Ideas
Sure we create shiny ads. But, there's a whole lotta thinking that goes on behind the scenes prior to successfully launching a brand or integrated campaign. Take a look through our case studies to see how our big picture approach transforms into big impactful ideas.
Dare Foods
communications materials
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dare foods
ideas spanning a variety of marketing channels
For long-time client Dare Foods, we get involved in it all — from consumer advertising, promotions and in-store displays to sales force and distributor marketing efforts. Having a seat at the planning table means smith&jones understands the chain of dialogue that happens between manufacturer, distributor, retailer and consumer. What's more, we are able to make the most of Dare Foods' marketing budget by being involved in — and bringing great ideas to — every step of the planning process.
introduction -
vinta header cards -
breton mini header cards -
all-natural header cards -
trade publication ads -
multi-level promotional campaign – logo and header card -
multi-level promotional campaign – interactive website, contest and t-shirt -
multi-level promotional campaign – tradeshow materials -
recipe development and appetizing photography -
hudson valley community college
integrated campaign
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hudson valley community college
launching bold messaging with audience connection in mind
Hudson Valley Community College was looking to overhaul their brand with messaging that would stand out in the marketplace and resonate with their multiple audiences. On our first trip to campus, we felt an energy and a pride that we knew had to be captured in the new positioning. Using our PURPLE process, we created simple, bold messages inviting the audience to forge their own path by encouraging them to "Be bold. Be a Viking." The campaign supports both umbrella messaging and more targeted messaging through a wide variety of media including TV, radio, outdoor, print, digital, mobile and social.
introduction -
TV and cinema ads -
billboard & cinema slide -
mobile ads -
internal brand rollout — brand manifesto, guidelines and prezi -
t-shirts -
in style optical
retail store launch
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instyle optical
a retail store launch done up in high style
Working off the colors and textures that IN Style's interior designer had developed for their flagship store, we created a corporate design identity and color palette for this new entity. By underscoring the strategy within each execution, we ensured each piece spoke to the friendly, fashionable, yet high-tech facility that makes IN Style OPTICAL unique in the marketplace. Because smith&jones fuses true-blue strategic insights with red-hot imaginative ideas, everything from the signage to the printed pieces to the community service outreach delivers the right message to the right people.
introduction -
brochure -
direct mail -
direct mail -
newspaper ads -
ad notes -
southbridge savings bank
integrated campaign
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southbridge savings bank
It's easy to see why customers love their bank
Southbridge Savings Bank has an unusually friendly attitude for the banking industry. That made our job easy to bring their brand personality to life throughout a host of media vehicles and customer touch-points. From a website redesign that proves to be much more user friendly, to print and broadcast ads that don’t look like other financial institutions, to internal marketing that celebrates the staff’s friendly approach – we have integrated more reasons to "love your bank," into all their marketing.
introduction -
website -
tv spot -
print & homepage banners -
in-branch flyers & rack cards -
retail lending campaign -
commercial banking campaign -
workers' credit union
integrated campaign
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workers' credit union
doing what's right for workers' by focusing on members
Workers' is dedicated to being there for members throughout their financial lives with the products, services, expertise and convenience people want. We helped turn the focus of their messaging from what Workers' has to offer, to how the members would benefit. From bright, friendly colors and photographs, to the helpful, informative tone, to applying a mirror on the front of each annual report, the new campaign underscores that everyone at Workers' is committed to "Doing what's right for you."
If you'd like to see how the campaign got its punch, check out how we used a moodboard to get the campaign rolling.
introduction -
print ads -
online ads -
website refresh & Facebook -
annual report -
brochures -
internal communication -
in-store signage & debit card -
logo refresh -
zoots
rebrand & integrated campaign
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zoots
understanding attitudes creates connections
By kicking off their marketing strategy with an audience audit, we were able to segment Zoots' customers by attitude. Once we understood the WHY behind their purchasing motivations, we were able to, first, create umbrella messaging that would appeal to all segments and, second, launch a targeted campaign and media buy focused on the desired acquisition segments identified in the research. From a brand new website and online advertising, to email blasts and a social media plan, Zoots now connects with its customers with messaging, offers, and services they care about most.
introduction -
website -
website | microsite -
online ads -
vans -
email blasts -
social media -
Like our integrated campaigns above? To see an even wider range of projects, clients, and industries, check out our projectfolio of our favorite project work.
There is a method behind our madness and it’s a process we call think PURPLE. Purple is passionate. Purple stands out in a crowd. Purple is our way of life. See how we think PURPLE to create marketing of a different color.
Traditional? Digital? Social? Linkage Marketing™ is about creating the perfect map to link to your audience wherever they are. Let us create your ideal Linkage Map.
Are you a logical left-brainer? A true-blue strategic thinker? Or perhaps you are more of a right-brained radical. With red-hot imaginative ideas. Chances are you are some where in the middle – on the purple spectrum! Take our quiz and find out.