umass medical school

challenge:

Inform doctors, students, patients, and visitors to changes happening as a result of major construction projects.

purple:

We developed the “campus revampus” identity and designed a logo, corporate standards, posters, fact sheets, and vision piece to encapsulate a major, campus-wide modernization project. The solution was designed to evolve over the multiple years it would take to complete the project while updating the audience along the way.

UMass Med
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