umass medical school
challenge:
Inform doctors, students, patients, and visitors to changes happening as a result of major construction projects.
purple:
We developed the “campus revampus” identity and designed a logo, corporate standards, posters, fact sheets, and vision piece to encapsulate a major, campus-wide modernization project. The solution was designed to evolve over the multiple years it would take to complete the project while updating the audience along the way.