before and after

challenge:

To redesign a new website with focused and targeted messaging that appeals to the various audience segments. The previous website had too many messages and was hard to navigate. Unsure of which message would resonate with its clientele, the old site tried to fit all the messages on the home page.

purple:

With new umbrella and target-specific messaging, we were able to create a website that would appeal to everyone and specifically resonate with the individual audience segments. The new simplified and easy-to-navigate site gets visitors where they need to go in a couple of clicks. The friendly information emphasizes Zoots convenience, quality and expertise.